BREAKFAST ANYONE?

Video #1 Observation-
-Black sizzling pan
-Deep manly voice
-Only 11 seconds long
-Says “drugs” and then “your brain”
Video #2 Observation-
-Young pretty girl
-Big Pan
-In soft lighting
-Office of National Drug Control Policy
Video #1 Inferences-
-Appeals to the general population
-Very direct creating a serious tone
-Tone also increased with deep fatherly voice
-The pan starts sizzling meaning even if you don’t do them
drugs are bad
Video #2 Inferences-
-Appeals to a younger, more of a young adult audience
-Strong emotional appeal because relates to more then just your brain, you whole
life
-Office of National Drug Control Policy has been established so drugs are be
being fought against harder
-Soft light creates a slow easy going tone

Both videos had the same purpose, but one was a little more effective. The first one appeals to a very large general audience. With its deep fatherly voice it seems to strike right to the point, and becomes serous from the get go. What was weird was how the first video started out with saying a sizzling pan was drugs then put the egg in when the second video started out with the egg. I believe that it was because drugs hadn’t been around as long so they were inferring drugs are bad even if you’re not on them. The second video how ever has a younger more of young adult audience with the presence of a young good looking star. It also has a serious tone, but implies to it in more of an indirect way. As you can see in the second video there is a presence of the Office of National Drug Control Policy, which could mean that drugs are being fought against harder because the have had more experience with them. Really the second video isn’t just about your brain they make a great emotional appeal by relating it to your life making it totally more effective.